Landmatters is a consulting firm dedicated to connecting people to land. The Landmatters visual identity was born out of simplicity and intention. We established their brand essence as clean and graphic with the feeling of authenticity, intention, and connectivity. The result is a logotype that is friendly and simple. The two ‘Ts’ are meaningfully merged to represent trees, as well as people. The outcome is a logo, icon, and submark that speak to the intention of the brand, while having a strong and memorable presence.