Branding, Web


Founded by three event planners, Sourced is a collaborative workshop for planners, stylists, and photographers. Their brand identity is romantic and classic, while rooted in warmth and authenticity. Keeping in mind their intention to scale their workshop in the future, the primary logo and submarks are designed in mind with the possibilities for expansion through collateral and various platforms.

Once the logos and color palette were established, we created a system of patterned textures inspired by the arrangement of physical objects, surfaces, and fabrics.