The Gragg Law Firm is a people-driven law firm that works on estate planning and heirs property. The strategy for the branding was to create an identity that was warm, friendly, and modern. The primary icon created incorporated a lower case g and the section symbol, a symbol frequently used in legal documents. The outcome is a recognizable mark that embodies the meaning and feeling of the Gragg Law Firm. To continue the light and warm feeling, we used a copper and light blue as the primary brand colors.