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Branding

viaduct film company


This Raleigh-based company are storytellers. They chose the name "Viaduct" as film is their vessel to connect with people and connect people to each other, thus the inspiration for their branding was born.

The Viaduct Film Company logo is rooted in simplicity and meaning. We established their brand essence as strong and powerful with the feeling of authenticity, warmth, and depth. The result is a logotype that is graphic, friendly, and modern. This is paired with a clean, geometric illustration of a physical viaduct.

 
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